I am a PhD Fellow working for the University of Copenhagen, Denmark. My research focuses on wildlife trade, consumer behaviors, and zoonosis transmission risks. I have an interest in the market for illegal and luxury wildlife products, especially the demand from wealthy Asian consumers, including the good, the bad, and the undescribed. I aim to advance and combine theories and methods from different disciplines - classical and behavioral economics, social psychology, consumer research, public health, ITC and machine learning - to create a transdisciplinary research foundation to study the illegal and unsustainable trade and consumption of wildlife products.

I have more than 10 years working for international organizations, private companies, and research institutions in Belgium, Denmark, Germany, and several Southeast Asian countries. In 2013, I co-founded Social Marketing Initiatives, a working group for social marketing researchers and practitioners in Asia. We conduct research and provide consultancy services for the development and implementation of behaviour modification strategies, market research, consumer studies, and project evaluation. I am collaborating with other researchers in Africa, Asia, Europe, and the Americas to study zoonosis transmission risks from the trade and consumption of high zoonosis risk species such as bat, civet cat, and pangolin.



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