Current projects

Using Choice Experiments and the Theory of Planned Behavior to Model the Determinants of Demand for Rhino Horn in Vietnam

This project aims to build a detailed understanding of the determinants of demand for rhino horn in Vietnam in order to contribute to policy making and the design of optimally targeted consumer behavior modification strategies to most effectively reduce demand. Specific objectives of this research include:

1) Assessing the aspects of Vietnamese culture and consumerism that contribute to high demand for rhino horn;

2) Evaluating the importance of various social-psychological drivers of individual demand for rhino horn in Vietnam;

3) Assessing what combination of changes in aspects that influence demand, such as price and the price of substitutes, sanctions, peer support or pressure, etc. will most effectively reduce demand for rhino horn.

Results of the project will be fed directly into the Government of Vietnam's efforts to develop policies to manage the wildlife trade, transnational organized wildlife crime, public health and traditional medicine. Furthermore, collaborations are established with relevant conservation organizations including Save the Rhino who will provide inputs and expect to use the results to develop effective and efficient behavioral modification campaigns to reduce the demand for rhino horn. The study will furthermore constitute an important academic contribution to the understanding of Asian culture and consumerism in relation to wildlife products.

 

Reference group influences and consumers' exposure to demand reduction campaign

The consumption of endangered wildlife products, such as rhino horn, is having a profound impact on conservation and the protection of global biodiversity. This study investigates the influence of different reference groups and consumers' exposure to rhino horn demand reduction campaigns in Vietnam.

My homepage at the University of Copenhagen: https://ifro.ku.dk/english/staff/staffglobal/?pure=en/persons/644203

 

Some of prior consultancy assignments:

1. Mapping of Barriers to Trade in Services in CLMV countries

- Client: GIZ

- Time: June 2016

- Location: Cambodia, Lao PDR, Myanmar, Vietnam

 

2. Baseline KAP study for the project "Community-based Disaster Risk Management in urban and rural settings of Quang Binh"

- Client: German Red Cross

- Time: March - April 2016

- Location: Hanoi, Quang Binh

- Responsibilities: Data processing, report writing.


3. Develop a Social Marketing Operational Guidelines for nutrition programs in Vietnam

- Client: GAIN, UNICEF, National Institute for Nutrition of Vietnam (NIN)

- Time: January - February 2016

- Location: Hanoi

- Description: The goal of this guidelines is to provide a hands-on approach for social marketing practitioners in Vietnam in rolling out nutrition programs and products.

- Responsibilities: Write the guidelines based on an assessment on social marketing programs in Vietnam.

 

4. Baseline and end-line KAP studies for the project "Flood Proofing and Drainage for Medium-Sized Coastal Cities to adapt to Climate Change in Vietnam

- Client: German Red Cross

- Time: December 2015 - January 2016

- Location: Hanoi, Tuy Hoa, Quy Nhon

- Responsibilities: Analyse the data and write the report.


5. Evaluating IEC materials for the project "Because I am a Girl Urban Program"

- Client: Plan International

- Time: November - December 2015

- Location: Hanoi

- Responsibilities: Design & conduct the whole study.


6. Baseline KAP study the project "Fostering Resilience and Safe Schools in Quang Tri province"

- Client: Plan International in Vietnam

- Time: October - November 2015

- Location: Quang Tri province (Sample size: 400 adults and children)

- Description: The goal of this study is to assess the disaster preparedness capacity of local schools and institutes, as well as the level of knowledge, attitudes, and practices of local residents toward disaster risk reduction and safe school.

- Responsibilities: Designing the study, developing the survey protocol and the questionnaire; training enumerators and coordinating fieldwork; analyzing data and writing the report.


7. Baseline study for sustainable harvest of wild medicinal plants

- Client: TRAFFIC International in Vietnam, the wild

- Time: October - December 2015

- Location: Bac Kan province (Sample size: 300 collectors)

- Description: The goal of this study is to assess baseline income generated from collection of wild medicinal plants of low-income forest dependent households in project areas.

- Responsibilities: Designing the study, developing the survey protocol and the questionnaire; training enumerators and coordinating fieldwork; analyzing data and writing the report.


8. KAP study for the National Food Fortification Strategy (Vietnam)

- Client: Global Alliance for Improved Nutrition (GAIN)

- Time: April - November 2015

- Location: Hanoi, Ho Chi Minh City, Thanh Hoa, and An Giang (Sample size: 960 consumers)

- Description: The goal of this KAP survey is to gain a complete understanding of the common practices, attitudes and the level of knowledge of consumers as well as associated factors with the consumption of fortified foods. It also investigates the extent to which the social marketing campaign has contributed to changing behaviour of consumers.

- Responsibilities: Designing the study, developing the survey protocol and the questionnaire; recruiting a research agency for data collection; Providing technical support and supervising the selected agency.


9. Industries assessment for the National Food Fortification Strategy (Vietnam)

- Client: Global Alliance for Improved Nutrition (GAIN)

- Time: April - October 2015

- Location: Vietnam (30 producers nationwide)

- Description: The goal of this research is to investigate the extent to which producers of soy sauce, fish sauce, vegetable oil, and flavouring powders have participated in the national nutrition strategy and the food fortification project.

- Responsibilities: Designing the study, developing the survey protocol and the questionnaire; recruiting a research agency for data collection; Providing technical support and supervising the selected agency.

 

10. A social marketing campaign for the National Fortification Strategy (Vietnam)

- Client: Global Alliance for Improved Nutrition (GAIN)

- Time: January - October 2015

- Location: Vietnam (nationwide)

- Description: A social marketing campaign to raise awareness and change behaviour of target audience about food fortification (soy sauce, fish sauce, vegetable oil and flavouring powders fortified with vitamin A, iron and zinc)

- Responsibilities: Designing a social marketing campaign and providing technical support and supervision during the implementation of the campaign.

- Link: http://www.gainhealth.org/knowledge-centre/project/fortification-soy-sauce-fish-sauce-vegetable-oil-flavouring-powders-vietnam/

 

11. A social marketing campaign to reduce demand for rhino horn in Vietnam

- Client: TRAFFIC, the wildlife trade monitoring network (a strategic alliance between WWF and IUCN)

- Time: July 2014 - December 2015

- Location: Vietnam (nationwide)

- Description: A social marketing campaign to reduce demand for rhino horn in Vietnam.

- Responsibilities: Developing social marketing initiatives and managing partners

 

12. Market Assessment on Medicinal and Aromatic Plants

- Client: TRAFFIC International in Vietnam, the wildlife trade monitoring network, a strategic alliance between WWF and IUCN

- Time: September - October 2013

- Location: Bac Kan province and Hanoi city, Vietnam

- Description: a research to identify chain actors, supply capacity and potential customers of 7 target species.

- Link: http://www.traffic.org/home/2012/4/9/traffic-launches-sustainable-wild-harvested-medicinal-plant.html

 

13. Baseline study for the Country Strategy Paper V

- Client: ActionAid International in Vietnam

- Time: June 2013

- Location: Hoa Binh province, Vietnam

- Description: a research to collect baseline indicators for intervention activities

 

14. Market research on green roof in Belgium - "From innovation to industrialization and global commercialization for the new Green Roof of XXI century - Made in Belgium, by the Brussels-based SME, Greenskin DVMH"

- Client: Greenskin DVMH

- Time: 2011-2012

- Location: Brussels, Belgium

- Description: a market research for a private company in Brussels, specialized in installing green roofs and licensing its WIPO patent.

 

15. "MakeSense - Challenging people for social business"

- Time: 2011 onwards

- Location: Paris, France

- Description: a network of social entrepreneurs all over the world, initiated by Christian Vanizette and Romain Raguin in order to promote social entrepreneurship.

- Link: http://we.makesense.org ; http://vimeo.com/16173958 (self-introduction)

 

16. "Community-based Training for Economic Empowerment"

- Time: 2009

- Location: Ha Tinh, Vietnam

- Description: a project on the labour market, coordinated by ILO (International Labour Organization). I worked as Market Development and Business Promotion Consultant.

- Link: http://www.ilo.org/hanoi/Informationresources/Publicinformation/Pressreleases/WCMS_144557/lang--en/index.htm

 

17. Value chain analysis - Safe vegetable in Viet Tri city and Lang Son city

- Client: Vredeseilanden in Vietnam (VECO)

- Time: 2008-2009

- Location: Viet Tri city, Phu Tho province and Lang Son city, Lang Son province

- Description: analyses for safe vegetables value chains in project areas, within the SACD (Sustainable Agriculture Chain Development) program of Vredeseilanden in Vietnam.

- Link: http://www.veco-ngo.org/sites/www.veco-ngo.org/files/page/bijlage/chain_analyis_report_final.pdf

 

 
We are social
  • Facebook: dangvuhoainam
  • Hi5: dangvuhoainam
  • MySpace: dangvuhoainam
  • Twitter: dangvuhoainam
  • YouTube: dangvuhoainam