Selected publications:

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2019). Reference group influences and campaign exposure effects on rhino horn demand: Qualitative insights from Vietnam. People and Nature.

Dang, V. H. N., Nielsen, M. R. (2018). Understanding utilitarian and hedonic value determining the demand for rhino horn in Vietnam. Human Dimensions of Wildlife, 23(5), 1-16.

Truong, V. D. & Dang, V. H. N. (2017). Reviewing research evidence for social marketing: Systematic literature reviews. In book: Formative research in social marketing, Edition: 1, Chapter: 3, Publisher: Springer, Editors: Kubacki Krzysztof & Sharon Rundle-Thiele.

Truong, V. D., Dang, V. H. N., Hall, C. M. (2016). The marketplace management of illegal elixirs: Illicit consumption of rhino horn. Consumption Markets & Culture, 19(4): 353-396.

Truong, V. D., Dang, V. H. N., Hall, C. M., & Dam, X. D. (2015). The internationalisation of social marketing research. Journal of Social Marketing, 5 (4), 357-376.

Dang, V. H. N. (2016). Social marketing operational guidelines for nutrition programs in Vietnam. National Institute of Vietnam. Hanoi, Vietnam.

Dang, V. H. N., Spohrer, R., Manus, C., Le, D. T., Bui, T. N., & Tran, K. V. (2016). Lessons learnt from the National Fortification Strategy of Vietnam. Global Alliance for Improved Nutrition. Geneva, Switzerland.

Dang, V. H. N. (2013). Marketing assessment on medicinal and aromatic plants. TRAFFIC Southeast Asia. Hanoi, Vietnam.

 

 

 
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