Bussines Planning

This is a standard framework for business planning. For your reference:

 

1.0  Executive Summary

1.1  Objectives

1.2  Mission

1.3  CSF

2.0  Company Summary

2.1  Company Ownership

2.2  Company History (for ongoing companies) or Start-up Plan (for new companies)

2.3  Company Location & Facilities

3.0  Products and Services

3.1  Product and Service Description

3.2  Competitive Edge

3.3  Sales Literature

3.4  Sourcing and Fulfillment

3.5  Technology

3.6  Future Products and Services

4.0  Industry Analysis

4.1  Industry Size, Growth Rate, Sales Projections

4.2  Industry Structure

4.3  Participants

4.4  Critical Success Factors

4.5  Industry Trends

4.6  Long-term Prospectus

5.0  Market Analysis

5.1  Market Segmentation

5.2  Target Market Segment Strategy

5.2.1      Market Needs

5.2.2      Market Trends

5.2.3      Market Growth

6.0  Strategy and Implementation Summary

6.1  Strategy Pyramids

6.2  Value Proposition

6.3  Competitive Edge

6.4  Marketing Strategy

6.4.1      Positioning Statements

6.4.2      Pricing Strategy

6.4.3      Promotion Strategy

6.4.4      Distribution Strategy

6.4.5      Marketing Programme

6.5  Sales Strategy

6.5.1      Sales Forecast

6.5.2      Sales Programs

6.6  Strategic Alliances

6.7  Milestones

7.0  Management Summary

7.1  Organizational Structure

7.2  Management Team

7.3  Management Team Gaps

7.4  Personnel Plan

8.0  Financial Plan

8.1  Important Assumptions

8.2  Key Financial Indicators

8.3  Break-even Analysis

8.4  Projected Profit & Loss

8.5  Projected Cash Flow

8.6  Projected Balance Sheet

8.7  Business Ratios

8.8  Exit Strategy

 
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