Its Saul Good

Welcome to my personal site!

I am a PhD graduate from the University of Copenhagen's TALENT Doctoral Fellowship Programme, which is co-funded by the European Union’s Horizon 2020 Research and Innovation Programme. My research focuses on the wildlife trade, consumer behaviour, economic valuation, and social marketing. I aim to advance and combine theories and methods from neoclassical and behavioural economics, social psychology, consumer research, theoretical modelling and simulations, and data science to create a transdisciplinary foundation for studying consumer behaviour with environmental and public health implications.

My research on the trade and consumption of high-value, endangered wildlife products have been featured in the award-wining TV documentary "Rhino Dollars" (ARTE France), the podcast series "Kevin Pietersen: Beast of Man" (BBC Radio 5), and various interviews with BBC Natural History, BBC Wildlife Magazine, and the Danish Broadcasting Corporation (DR):


New publications

Dang, V. H. N., & Nielsen, M. R. (2022). Understanding determinants of demand for rhino horn through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour. Ecological Economics, 195, e107361. DOI: 10.1016/j.ecolecon.2022.107361

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2022). Conserving rhinos by legal trade: Insights from a choice experiment on rhino horn consumers. Ecological Economics, 193, e107287. DOI: 10.1016/j.ecolecon.2021.107287

Dang, V. H. N., Gadbert, K., Nielsen, J. V., Nielsen, M. R., & Jacobsen, J. B. (2022). The impact of a legal trade in farmed tigers on consumer preferences for tiger bone glue - Evidence from a choice experiment in Vietnam. Journal for Nature Conservation, 65, e126088. DOI: 10.1016/j.jnc.2021.126088

Dang, V. H. N. (2021). When Cheap Talk is not that cheap - interviewing the super-rich about illegal wildlife consumption. International Journal of Social Research Methodology, 1-6. DOI: 10.1080/13645579.2021.1904117

Dang, V. H. N., & Nielsen, M. R. (2021). Evidence or delusion: A critique of contemporary rhino horn demand reduction strategies. Human Dimensions of Wildlife, 26(4), 390-400. DOI: 10.1080/10871209.2020.1818896

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2020). Reference group influences and campaign exposure effects on rhino horn demand: Qualitative insights from Vietnam. People and Nature, 2(4), 923-939. DOI: 10.1002/pan3.10121

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