Its Saul Good

Welcome to my personal site!

I am a PhD Fellow from the University of Copenhagen's TALENT Doctoral Fellowship Program, which is co-funded by the European Union’s Horizon 2020 Research and Innovation Programme. My research focuses on consumer behaviours, behavioral economics and social marketing. I have a special interest in studying the illegal and unsustainable wildlife trade and the consumption of high-value wildlife products. I aim to advance and combine theories and methods from behavioral economics, social psychology, consumer research, theoretical modelling and simulations, and data science to create a transdisciplinary foundation for studying consumer behaviors with environmental and public health implications.

My publications on the trade and consumption of rhino horn and tiger bone have been featured in the award-wining TV documentary "Rhino Dollars" (ARTE France), the podcast series "Kevin Pietersen: Beast of Man" (BBC Radio 5), and the Danish Broadcasting Corporation:


New publications

Dang, V. H. N., & Nielsen, M. R. (2022). Understanding determinants of demand for rhino horn through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour. Ecological Economics, 195, e107361. DOI: 10.1016/j.ecolecon.2022.107361

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2022). Conserving rhinos by legal trade: Insights from a choice experiment on rhino horn consumers. Ecological Economics, 193, e107287. DOI: 10.1016/j.ecolecon.2021.107287

Dang, V. H. N., Gadbert, K., Nielsen, J. V., Nielsen, M. R., & Jacobsen, J. B. (2022). The impact of a legal trade in farmed tigers on consumer preferences for tiger bone glue - Evidence from a choice experiment in Vietnam. Journal for Nature Conservation, 65, e126088. DOI: 10.1016/j.jnc.2021.126088

Dang, V. H. N. (2021). When Cheap Talk is not that cheap - interviewing the super-rich about illegal wildlife consumption. International Journal of Social Research Methodology, 1-6. DOI: 10.1080/13645579.2021.1904117

Dang, V. H. N., & Nielsen, M. R. (2021). Evidence or delusion: A critique of contemporary rhino horn demand reduction strategies. Human Dimensions of Wildlife, 26(4), 390-400. DOI: 10.1080/10871209.2020.1818896

Dang, V. H. N., Nielsen, M. R., & Jacobsen, J. B. (2020). Reference group influences and campaign exposure effects on rhino horn demand: Qualitative insights from Vietnam. People and Nature, 2(4), 923-939. DOI: 10.1002/pan3.10121

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